QFD Tool

It stands for "Quality Function Deployment" and is also known as the "House of Quality". It is a tool that helps objectively prioritize subjective items. A team can use it to prioritize items across their most critical prioritization factors, such as CTQs (or items that are critical to quality).
Related StatStuff Video: 
   -Section 1-Introduction, Lesson #6 - Prioritization Using a QFD Tool